Our method: cogNIAM®
If an organisation does not record information or does not record it unambiguously, misunderstandings will inevitably arise. If the sales manager considers a prospect to be a customer, whereas the accountant only considers customers to be parties with whom an agreement has been made... there will be confusion of words. Confusion of speech that can eventually seep through to the information systems, with all the negative consequences this entails. We have seen enough examples of this in recent years.