{"id":14993,"date":"2021-06-08T08:10:06","date_gmt":"2021-06-08T06:10:06","guid":{"rendered":"https:\/\/pna-group.com\/about-pna\/vision-and-mission\/"},"modified":"2026-09-07T12:37:47","modified_gmt":"2026-09-07T10:37:47","slug":"vision-and-mission","status":"publish","type":"page","link":"https:\/\/pna-group.com\/en\/about-pna\/vision-and-mission\/","title":{"rendered":"Vision and mission"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

VISION & MISSION<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Learn about PNA's ambitions\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

We help our clients create space\u2014space that enables them to focus on their core work, on innovation and improvement, and on achieving agility and compliance. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Knowledge is becoming increasingly important, but knowledge waste is the order of the day.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

These days, there\u2019s no longer any excuse for wasting knowledge. PNA was originally founded by Professor Sjir Nijssen to enable the genuine transfer of knowledge\u2014whether between people or between people and machines\u2014in a way that\u2019s understandable and user-friendly. In doing so, he quickly identified the greatest common denominator as the fundamental ingredient\u2014our own (natural) language\u2014but with a well-thought-out underlying structure and approach. <\/p>

Through a series of successive inventions (NIAM, ORM2, Information Science, Knowledge Science, cogNIAM\u00ae) and the establishment of international knowledge modeling standards (e.g., BPMN, DMN, and SBVR), every person and every organization is now able to sustainably preserve knowledge and apply it productively. It is no coincidence that one of PNA\u2019s earlier slogans was: \u201cKnowledge Science: the reading, arithmetic, and writing of the knowledge society.\u201d Knowledge is, especially in the times we live in\u2014and by definition in a modern knowledge economy\u2014a valuable asset. We are able to bring knowledge to life, to \u201cmobilize\u201d knowledge! <\/p>

At the same time, we continue to observe that knowledge is being squandered in all corners of our society and is not being put to good use. We fail to learn from mistakes, there is a lack of clarity regarding meaning, and knowledge is too heavily concentrated among a limited number of specific individuals because it is not adequately documented. At the very least, this leads to misunderstandings, but it can, of course, have far more dramatic consequences. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Therefore, our current mission is: to prevent waste of knowledge<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

PNA positions itself as a \u201cknowledge partner.\u201d PNA remains, in the spirit of what Sjir once envisioned, a company that combats the waste of knowledge. It\u2019s no coincidence that our mission is to prevent the waste of knowledge. We do this, as Paul Iske always puts it, to fight against \u201corganized stupidity.\u201d If you don\u2019t have a complete overview and understanding, you\u2019ll quickly end up working at cross-purposes or working against one another. The fight against organized stupidity is, of course, closely related to preventing knowledge waste and knowledge distortion. Many organizations still fail to preserve their knowledge in an accessible way\u2014which leads to panic when employees with specific or rare knowledge leave. We help prevent that panic. We strive to help organizations (as well as society as a whole) benefit from brilliant failures\u2014make mistakes, learn from them, and use that experience to improve. This is only possible if you make the knowledge gained \u201cvisible\u201d and (re)utilize it. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Our vision: creating space for innovation and improvement<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Waste is, of course, always a shame. It costs a lot of time and money\u2014time and money that go up in smoke and don\u2019t contribute to an organization\u2019s value. How wonderful would it be if the resources that are currently being wasted could be used for something more useful? That\u2019s why our vision is: \u201cWe help our clients create space. Space that enables them to focus on their core work, on innovation and improvement, and on achieving agility and compliance. We do this by providing insight and genuine understanding. We dare to be different!\u201d <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

VISION & MISSION Learn about PNA’s ambitions\u200b We help our clients create space\u2014space that enables them to focus on their core work, on innovation and improvement, and on achieving agility and compliance. Knowledge is becoming increasingly important, but knowledge waste is the order of the day. These days, there\u2019s no longer any excuse for wasting […]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":14977,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-14993","page","type-page","status-publish","hentry"],"yoast_head":"\nVision and mission | PNA Group - Knowledge Partner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pna-group.com\/en\/about-pna\/vision-and-mission\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vision and mission\" \/>\n<meta property=\"og:description\" content=\"VISION & MISSION Learn about PNA’s ambitions\u200b We help our clients create space\u2014space that enables them to focus on their core work, on innovation and improvement, and on achieving agility and compliance. Knowledge is becoming increasingly important, but knowledge waste is the order of the day. These days, there\u2019s no longer any excuse for wasting […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pna-group.com\/en\/about-pna\/vision-and-mission\/\" \/>\n<meta property=\"og:site_name\" content=\"PNA Group - Knowledge Partner\" \/>\n<meta property=\"article:publisher\" content=\"httpss:\/\/www.facebook.com\/PNAKnowledgePartner\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-07T10:37:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pna-group.com\/wp-content\/uploads\/data-model-1024x678-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"678\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@group_pna\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pna-group.com\\\/en\\\/about-pna\\\/vision-and-mission\\\/\",\"url\":\"https:\\\/\\\/pna-group.com\\\/en\\\/about-pna\\\/vision-and-mission\\\/\",\"name\":\"Vision and mission | PNA Group - Knowledge Partner\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pna-group.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pna-group.com\\\/en\\\/about-pna\\\/vision-and-mission\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pna-group.com\\\/en\\\/about-pna\\\/vision-and-mission\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pna-group.com\\\/wp-content\\\/uploads\\\/data-model-1024x678-1.jpg\",\"datePublished\":\"2021-06-08T06:10:06+00:00\",\"dateModified\":\"2026-09-07T10:37:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pna-group.com\\\/en\\\/about-pna\\\/vision-and-mission\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pna-group.com\\\/en\\\/about-pna\\\/vision-and-mission\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/pna-group.com\\\/en\\\/about-pna\\\/vision-and-mission\\\/#primaryimage\",\"url\":\"https:\\\/\\\/pna-group.com\\\/wp-content\\\/uploads\\\/data-model-1024x678-1.jpg\",\"contentUrl\":\"https:\\\/\\\/pna-group.com\\\/wp-content\\\/uploads\\\/data-model-1024x678-1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pna-group.com\\\/en\\\/about-pna\\\/vision-and-mission\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"home\",\"item\":\"https:\\\/\\\/pna-group.com\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About PNA\",\"item\":\"https:\\\/\\\/pna-group.com\\\/en\\\/about-pna\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Vision and mission\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pna-group.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/pna-group.com\\\/en\\\/\",\"name\":\"PNA Group - Knowledge Partner\",\"description\":\"Kennis toepasbaar maken\",\"publisher\":{\"@id\":\"https:\\\/\\\/pna-group.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pna-group.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pna-group.com\\\/en\\\/#organization\",\"name\":\"PNA Group\",\"url\":\"https:\\\/\\\/pna-group.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/pna-group.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"PNA Group\"},\"image\":{\"@id\":\"https:\\\/\\\/pna-group.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"httpss:\\\/\\\/www.facebook.com\\\/PNAKnowledgePartner\\\/\",\"https:\\\/\\\/x.com\\\/group_pna\",\"httpss:\\\/\\\/www.linkedin.com\\\/company\\\/pna-group\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Vision and mission | PNA Group - Knowledge Partner","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pna-group.com\/en\/about-pna\/vision-and-mission\/","og_locale":"en_US","og_type":"article","og_title":"Vision and mission","og_description":"VISION & MISSION Learn about PNA’s ambitions\u200b We help our clients create space\u2014space that enables them to focus on their core work, on innovation and improvement, and on achieving agility and compliance. Knowledge is becoming increasingly important, but knowledge waste is the order of the day. These days, there\u2019s no longer any excuse for wasting […]","og_url":"https:\/\/pna-group.com\/en\/about-pna\/vision-and-mission\/","og_site_name":"PNA Group - Knowledge Partner","article_publisher":"httpss:\/\/www.facebook.com\/PNAKnowledgePartner\/","article_modified_time":"2026-09-07T10:37:47+00:00","og_image":[{"width":1024,"height":678,"url":"https:\/\/pna-group.com\/wp-content\/uploads\/data-model-1024x678-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@group_pna","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/pna-group.com\/en\/about-pna\/vision-and-mission\/","url":"https:\/\/pna-group.com\/en\/about-pna\/vision-and-mission\/","name":"Vision and mission | PNA Group - Knowledge Partner","isPartOf":{"@id":"https:\/\/pna-group.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pna-group.com\/en\/about-pna\/vision-and-mission\/#primaryimage"},"image":{"@id":"https:\/\/pna-group.com\/en\/about-pna\/vision-and-mission\/#primaryimage"},"thumbnailUrl":"https:\/\/pna-group.com\/wp-content\/uploads\/data-model-1024x678-1.jpg","datePublished":"2021-06-08T06:10:06+00:00","dateModified":"2026-09-07T10:37:47+00:00","breadcrumb":{"@id":"https:\/\/pna-group.com\/en\/about-pna\/vision-and-mission\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pna-group.com\/en\/about-pna\/vision-and-mission\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pna-group.com\/en\/about-pna\/vision-and-mission\/#primaryimage","url":"https:\/\/pna-group.com\/wp-content\/uploads\/data-model-1024x678-1.jpg","contentUrl":"https:\/\/pna-group.com\/wp-content\/uploads\/data-model-1024x678-1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/pna-group.com\/en\/about-pna\/vision-and-mission\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"home","item":"https:\/\/pna-group.com\/en\/home\/"},{"@type":"ListItem","position":2,"name":"About PNA","item":"https:\/\/pna-group.com\/en\/about-pna\/"},{"@type":"ListItem","position":3,"name":"Vision and mission"}]},{"@type":"WebSite","@id":"https:\/\/pna-group.com\/en\/#website","url":"https:\/\/pna-group.com\/en\/","name":"PNA Group - Knowledge Partner","description":"Kennis toepasbaar maken","publisher":{"@id":"https:\/\/pna-group.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pna-group.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pna-group.com\/en\/#organization","name":"PNA Group","url":"https:\/\/pna-group.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pna-group.com\/en\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"PNA Group"},"image":{"@id":"https:\/\/pna-group.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["httpss:\/\/www.facebook.com\/PNAKnowledgePartner\/","https:\/\/x.com\/group_pna","httpss:\/\/www.linkedin.com\/company\/pna-group\/"]}]}},"_links":{"self":[{"href":"https:\/\/pna-group.com\/en\/wp-json\/wp\/v2\/pages\/14993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pna-group.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pna-group.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pna-group.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/pna-group.com\/en\/wp-json\/wp\/v2\/comments?post=14993"}],"version-history":[{"count":2,"href":"https:\/\/pna-group.com\/en\/wp-json\/wp\/v2\/pages\/14993\/revisions"}],"predecessor-version":[{"id":17688,"href":"https:\/\/pna-group.com\/en\/wp-json\/wp\/v2\/pages\/14993\/revisions\/17688"}],"up":[{"embeddable":true,"href":"https:\/\/pna-group.com\/en\/wp-json\/wp\/v2\/pages\/14977"}],"wp:attachment":[{"href":"https:\/\/pna-group.com\/en\/wp-json\/wp\/v2\/media?parent=14993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}