Meet the ambitions of PNA
We help our clients create space. Space that allows them to focus on their actual work, on innovation and improvement, and on achieving agility and compliance.
We help our clients create space. Space that allows them to focus on their actual work, on innovation and improvement, and on achieving agility and compliance.
Nowadays there is no excuse for wasting knowledge. PNA was once founded by Professor Sjir Nijssen to enable real transfer of knowledge, between humans or between humans and machines, in an understandable and human-friendly way. In doing so, he quickly arrived at the greatest common denominator as the basic ingredient – our own (natural) language, but with a well-thought-out, underlying structure and approach.
Through a series of successive inventions (NIAM, ORM2, Information Science, Knowledge Science, cogNIAM®) and the creation of international knowledge modeling world standards (e.g., BPMN, DMN and SBVR), every person and every organization today is able to sustainably secure and productively apply knowledge. It is not for nothing that one of PNA’s earlier slogans was “Knowledge Science: the reading, arithmetic and writing of the knowledge society.” Knowledge, especially in the times we live in, and by definition in a modern knowledge economy, is a great commodity. We are able to make knowledge alive, to “mobilize” knowledge!
At the same time, we still find that knowledge is being spilled into every corner of our society, that it is not being put to good use. There is no learning from mistakes, there is a lack of clarity about meaning, and there is too much tying of knowledge to a limited number of specific individuals because knowledge is not adequately recorded. At the very least, this leads to misunderstandings, but can, of course, have much more dramatic consequences.
PNA presents itself as a “knowledge partner.” Still in the spirit of what Sjir once coined, PNA is a company that prevents waste of knowledge. Not for nothing is our mission: to prevent waste of knowledge. We also do that in order, as Paul Iske always puts it, to fight against organized stupidity. If you don’t have a complete overview and insight, you quickly work alongside or against each other. The fight against organized stupidity is, of course, closely related to combating knowledge waste and knowledge obfuscation. Still many organizations neglect to secure their knowledge in an accessible way – there is then panic when employees with specific or rare knowledge disappear. We help prevent that panic. We try to make organizations (but also society as a whole) benefit from brilliant failures – make mistakes, learn from them and make sure you get better from them. This is only possible if you make the knowledge gained “visible” and (re)use it.
Waste, of course, is always a waste. It costs a lot of time and money – time and money that go up in smoke and do not contribute to the value of an organization. How nice would it be, if the resources that are currently wasted could be used for something more useful? That’s why our vision is, “We help our clients create space. Space that allows them to focus on their actual work, on innovation and improvement and on achieving agility and compliance. We do this by providing insight and actual understanding. We dare to be different!”