The DNA of PNA
We’d like to know what the latest developments are in our field, how they relate to our approach, and what that might mean for our clients and for us. We want to explore new markets and new products. We enjoy getting to know our clients and colleagues well, and understanding what drives them, what their needs are, and how we can help them. If necessary, we keep asking questions until we get to the heart of the matter.
We offer our clients solutions that other consulting firms do not provide. We’re a bit headstrong because, having been trained in cogNIAM, we want—and are able—to understand every aspect of a matter, based on real-life examples and a drive to analyze and model. We come up with creative ideas and solutions, and think “outside the box.” We’re meticulous and pay attention to valuable details. Our solutions and services are grounded in a philosophy: the cogNIAM® approach.
We genuinely care about the people we work with—whether they’re our clients, our business partners, or our colleagues. We go the extra mile for them, and we give it our all to achieve our goals and results. There are always many possibilities, so we don’t like to say “no”—though we’re careful not to shortchange ourselves in the process. Our commitment also shows in our willingness to collaborate with others when we believe it will lead to a better solution.
We’re at the forefront of our field, which means we’re always one step ahead of the competition. We’re innovative and, when necessary for the client, come up with solutions that have never been conceived before. Sometimes we wonder if there are any direct or comparable competitors at all, because our approach takes a fundamentally different angle. We work toward our goal based on a foundation of knowledge.
We don’t play games, have no hidden agenda, and don’t engage in politics. We value the people we work with—whether they are clients, colleagues, or business partners—for who they are and what they can do. We also respect what they cannot do and help them with that as best we can. We communicate directly and clearly, without going through intermediaries. When it’s in our conversation partner’s best interest, we give our unvarnished opinion. In that sense, we embody Patrick Lencioni’s “the naked consultant.”
We are passionate about our work, and we demonstrate that in many ways. Whatever role we play, we do so with dedication. We don’t have a 9-to-5 mentality; when necessary, we keep going until we’ve achieved our goal. We also have fun and a sense of humor—laughter is healthy, and it also contributes to a good work environment and a healthy company!
As small as we are, we still have a lot of influence. We do business with the largest, most influential, and most innovative organizations; we collaborate with them; and we’re proud of who we are and what we can do. We make proposals and carry out initiatives that challenge the imagination, without ever acting irresponsibly. We dare to take risks and are entrepreneurial, both in terms of content and business operations. For example, we’ve played a leading role in establishing various global standards, entered into a strategic partnership with ADP, and set up a joint venture with ABN AMRO, to name just a few.